How do you measure success?
Some people I meet - for work or pleasure - are focused on making money.
They basically measure success with the a…
How many Ps do you have in your marketing plan?
If your answer is four, you are already a winner. Some of you may want to add one or more Ps to the original marketing…
How do you define success?
How do you define success?
Last week I was stopped by a guy who told me he is following me and he appreciated my c…
Listen twice, speak once
Listen twice, speak once.
A few weeks ago someone commented on my post about leadership, asking what is the first c…
The Golden Circle 2.0
You can comment on the original Linkedin post here: https://www.linkedin.com/feed/update/urn:li:activity:65949357744859…
Apple has a good brand because they have a good product
I had the chance to talk with Guy Kawasaki, one of the men who changed the world with Apple. He was in the team led by …
The true story of a coffee roaster – part two
If you missed the first part of this story, you could read it here.
On Monday, I visited again this coffee company a…
The true story of a coffee roaster – part one
In Italy we have more than 700 companies roasting coffee for a market worth 3.5 billion € (Cerved 2017).
Yesterday I…
How should sustainability affect marketing?
#DigitalTalk with Cyrus Wadia, sustainability leader, innovator, scientist. Former Nike VP & White House Director.…
Digital Transformation is about leadership and strategy
Interview with Charlene Li, worldwide expert in helping leaders thrive with disruption
I had the chance to talk with…