The best time to learn the definition of marketing was when you started your company. The second best time is now.
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What’s the relationship between marketing and leadership? The answer is easy. There isn’t.
Marketing is still confused with advertising or communication or branding or exhibitions or social media.
Marketing is still that budget item you cut first. Marketing is still something the boss doesn’t understand. And sometimes even the marketing manager.
Marketing needs leadership more than any other business department.
That’s a relationship I suggest you start today.
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differentiation in marketing, my new podcast! listen on itunes.