What’s the relationship between marketing and leadership?
What's the relationship between marketing and leadership? The answer is easy. There isn't.
Marketing is still con…
Tag: Marketing
How do you define success?
How do you define success?
Last week I was stopped by a guy who told me he is following me and he appreciated my c…
The true story of a coffee roaster – part two
If you missed the first part of this story, you could read it here.
On Monday, I visited again this coffee company a…
The true story of a coffee roaster – part one
In Italy we have more than 700 companies roasting coffee for a market worth 3.5 billion € (Cerved 2017).
Yesterday I…
How should sustainability affect marketing?
#DigitalTalk with Cyrus Wadia, sustainability leader, innovator, scientist. Former Nike VP & White House Director.…
Marketing should do a lot more about sustainability than painting the logo green
I was invited by Enel Group to speak in New York City for one of their #EnelFocusOn events. “Embracing Consumer Demand …
The Marketing Distinguo concept
The unique, distinctive way to sell a product or service
Edit: the Marketing Distinguo concept is now a card deck, o…
Digital Marketing for export growth: more than just e-commerce
In a recent article published in the newspaper Il Sole24Ore, “digital export” is defined as «the company’s use of …
Italy, a country of entrepreneurs, not innovators
Philip Kotler, the father of marketing, was at IULM University in Milan last Saturday for the Philip Kotler Marketing F…
About marketing, sales, communication
There is a lot of confusion these days about the use of these three words: marketing, sales, communication. The Interne…