How do you measure success?
Some people I meet - for work or pleasure - are focused on making money.
They basically measure success with the a…
gabbariele
Defined by Going Global UK: "LEADING EXPERT IN INTERNATIONAL DIGITAL MARKETING STRATEGIES". Among the 5 major Italian marketing influencers according to Digitalic. Coordinator of the Networking Club of Philip Kotler at the Italian Marketing Foundation.
The only Italian who accomplished the MIT Digital Business Strategy Executive Program about Digital Transformation (Massachusetts Institute of Technology).
Co-founder of Weevo, co-publisher of Il Giornale delle PMI, author of "Strategie web per i mercati esteri", Hoepli 2016 (Digital Strategies for International Markets).
How many Ps do you have in your marketing plan?
If your answer is four, you are already a winner. Some of you may want to add one or more Ps to the original marketing…
The first step towards international digital marketing
Have you ever asked for a coffee in a restaurant during a trip abroad? I guess you used the term "coffee" in English. O…
Are you an influencer?
At my last conference, a young woman asked me how to become an influencer. She has a quite interesting Instagram accou…
What’s the relationship between marketing and leadership?
What's the relationship between marketing and leadership? The answer is easy. There isn't.
Marketing is still con…
How do you define success?
How do you define success?
Last week I was stopped by a guy who told me he is following me and he appreciated my c…
Listen twice, speak once
Listen twice, speak once.
A few weeks ago someone commented on my post about leadership, asking what is the first c…
The Golden Circle 2.0
You can comment on the original Linkedin post here: https://www.linkedin.com/feed/update/urn:li:activity:65949357744859…
Apple has a good brand because they have a good product
I had the chance to talk with Guy Kawasaki, one of the men who changed the world with Apple. He was in the team led by …
The true story of a coffee roaster – part two
If you missed the first part of this story, you could read it here.
On Monday, I visited again this coffee company a…