The Golden Circle 2.0
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Tag: Marketing Distinguo
Apple has a good brand because they have a good product
I had the chance to talk with Guy Kawasaki, one of the men who changed the world with Apple. He was in the team led by …
The true story of a coffee roaster – part two
If you missed the first part of this story, you could read it here.
On Monday, I visited again this coffee company a…
The true story of a coffee roaster – part one
In Italy we have more than 700 companies roasting coffee for a market worth 3.5 billion € (Cerved 2017).
Yesterday I…
How should sustainability affect marketing?
#DigitalTalk with Cyrus Wadia, sustainability leader, innovator, scientist. Former Nike VP & White House Director.…
The Marketing Distinguo concept
The unique, distinctive way to sell a product or service
Edit: the Marketing Distinguo concept is now a card deck, o…