How do you measure success?
Some people I meet - for work or pleasure - are focused on making money.
They basically measure success with the a…
Marketing
How many Ps do you have in your marketing plan?
If your answer is four, you are already a winner. Some of you may want to add one or more Ps to the original marketing…
The first step towards international digital marketing
Have you ever asked for a coffee in a restaurant during a trip abroad? I guess you used the term "coffee" in English. O…
What’s the relationship between marketing and leadership?
What's the relationship between marketing and leadership? The answer is easy. There isn't.
Marketing is still con…
The Golden Circle 2.0
You can comment on the original Linkedin post here: https://www.linkedin.com/feed/update/urn:li:activity:65949357744859…
Apple has a good brand because they have a good product
I had the chance to talk with Guy Kawasaki, one of the men who changed the world with Apple. He was in the team led by …
The true story of a coffee roaster – part two
If you missed the first part of this story, you could read it here.
On Monday, I visited again this coffee company a…
The true story of a coffee roaster – part one
In Italy we have more than 700 companies roasting coffee for a market worth 3.5 billion € (Cerved 2017).
Yesterday I…
How should sustainability affect marketing?
#DigitalTalk with Cyrus Wadia, sustainability leader, innovator, scientist. Former Nike VP & White House Director.…
Marketing should do a lot more about sustainability than painting the logo green
I was invited by Enel Group to speak in New York City for one of their #EnelFocusOn events. “Embracing Consumer Demand …