The true story of a coffee roaster – part one
In Italy we have more than 700 companies roasting coffee for a market worth 3.5 billion € (Cerved 2017).
Yesterday I…
gabbariele
Defined by Going Global UK: "LEADING EXPERT IN INTERNATIONAL DIGITAL MARKETING STRATEGIES". Among the 5 major Italian marketing influencers according to Digitalic. Coordinator of the Networking Club of Philip Kotler at the Italian Marketing Foundation.
The only Italian who accomplished the MIT Digital Business Strategy Executive Program about Digital Transformation (Massachusetts Institute of Technology).
Co-founder of Weevo, co-publisher of Il Giornale delle PMI, author of "Strategie web per i mercati esteri", Hoepli 2016 (Digital Strategies for International Markets).
How should sustainability affect marketing?
#DigitalTalk with Cyrus Wadia, sustainability leader, innovator, scientist. Former Nike VP & White House Director.…
Digital Transformation is about leadership and strategy
Interview with Charlene Li, worldwide expert in helping leaders thrive with disruption
I had the chance to talk with…
Marketing should do a lot more about sustainability than painting the logo green
I was invited by Enel Group to speak in New York City for one of their #EnelFocusOn events. “Embracing Consumer Demand …
The Marketing Distinguo concept
The unique, distinctive way to sell a product or service
Edit: the Marketing Distinguo concept is now a card deck, o…
Execution is about getting things done
I had the chance to have a talk with Chris McChesney at WOBI Milan, last November. Chris helps organizations achieve re…
Digital Marketing for export growth: more than just e-commerce
In a recent article published in the newspaper Il Sole24Ore, “digital export” is defined as «the company’s use of …
Italy, a country of entrepreneurs, not innovators
Philip Kotler, the father of marketing, was at IULM University in Milan last Saturday for the Philip Kotler Marketing F…
About marketing, sales, communication
There is a lot of confusion these days about the use of these three words: marketing, sales, communication. The Interne…
The right color for your brand identity
#DigitalTalk with Carola Seybold, Director Business Development, Pantone EMEA
Gabriele: “Colors are one of the …