Marketing should do a lot more about sustainability than painting the logo green
I was invited by Enel Group to speak in New York City for one of their #EnelFocusOn events. “Embracing Consumer Demand …
The Marketing Distinguo concept
The unique, distinctive way to sell a product or service
Edit: the Marketing Distinguo concept is now a card deck, o…
Execution is about getting things done
I had the chance to have a talk with Chris McChesney at WOBI Milan, last November. Chris helps organizations achieve re…
Digital Marketing for export growth: more than just e-commerce
In a recent article published in the newspaper Il Sole24Ore, “digital export” is defined as «the company’s use of …
Italy, a country of entrepreneurs, not innovators
Philip Kotler, the father of marketing, was at IULM University in Milan last Saturday for the Philip Kotler Marketing F…
About marketing, sales, communication
There is a lot of confusion these days about the use of these three words: marketing, sales, communication. The Interne…
The right color for your brand identity
#DigitalTalk with Carola Seybold, Director Business Development, Pantone EMEA
Gabriele: “Colors are one of the …
The importance of a web strategy for SME’s online commerce in foreign markets
#DigitalTalk with Alexander Agapitov, CEO of Xsolla
Gabriele: “SMEs internationalization is a delicate process …
What is the Digital Disruption, a radical change for SMEs
#DigitalTalk with Fabio Parolini
#DigitalTalk with Fabio Parolini, (@FParolini) Communication Manager and Digit…
Facebook as a channel of business communication
#DigitalTalk con Giovanni Carzana
With Giovanni Carzana we had already talk about his experience with Fantagazz…