Marketing

The unique, distinctive way to sell a product or service Edit: the Marketing Distinguo concept is now a card deck, o…

I had the chance to have a talk with Chris McChesney at WOBI Milan, last November. Chris helps organizations achieve re…

In a recent article published in the newspaper Il Sole24Ore, “digital export” is defined as «the company’s use of …

Philip Kotler, the father of marketing, was at IULM University in Milan last Saturday for the Philip Kotler Marketing F…

There is a lot of confusion these days about the use of these three words: marketing, sales, communication. The Interne…